The complete system

One partner for the technology behind your business.

Websites, CRM, email, booking, automations, marketing, and AI, designed as one connected system instead of seven separate projects.

Websites

A credible, fast site that gives every lead a clear next step.

A website designed around what happens after the click.

I design and build fast, modern websites that explain the offer clearly and move the right visitor toward an inquiry, booking, or purchase. The site connects to the rest of the system instead of operating like a digital brochure.

  • Strategy, copy, design, and development
  • Landing pages and conversion paths
  • Forms, booking, CRM, and email connections
  • Analytics and conversion event setup
  • Cloudflare-native hosting and ownership
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CRM

Every lead and customer has a clear status, owner, history, and next action.

A CRM your team can understand and actually use.

I map the customer journey, choose the right data structure, and connect every lead source to a clean operating view. The goal is not more software. It is knowing who needs attention, what happened, and what should happen next.

  • CRM selection, cleanup, and migration planning
  • Lead stages, pipelines, and ownership rules
  • Forms, inboxes, and source attribution
  • Follow-up tasks and internal notifications
  • Dashboards for the numbers that matter
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Email

Customers hear from you consistently without your team rebuilding every message by hand.

The right message from the right system at the right time.

I set up the transactional and marketing email infrastructure behind the customer journey. That can include lead notifications, confirmations, reminders, follow-up sequences, and ongoing campaigns, with the sender domain and deliverability foundations handled correctly.

  • Transactional email and owner notifications
  • Lead nurture and customer follow-up
  • Templates, segmentation, and campaign structure
  • Domain authentication and deliverability setup
  • Tracking and handoff into the CRM
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Booking

Fewer scheduling gaps, cleaner qualification, and less manual coordination.

Make it easy for the right customer to take the next step.

I build booking flows around how the business really qualifies and serves people. That includes the questions asked before a booking, calendar routing, confirmations, reminders, rescheduling, and the internal handoff after someone books.

  • Calendar and availability design
  • Qualification forms and routing
  • Confirmation and reminder flows
  • Reschedule, cancellation, and no-show handling
  • CRM and team notification connections
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Automations

Less administrative drag and fewer leads or tasks falling through the cracks.

Turn repeatable busywork into a dependable background system.

I identify the handoffs and repetitive tasks that slow the business down, then connect the tools so information moves without constant copying, checking, and reminding. Every automation has a clear trigger, owner, fallback, and reason to exist.

  • Lead routing and team notifications
  • Data sync between business tools
  • Follow-up, reminders, and task creation
  • Document and reporting workflows
  • Monitoring, fallbacks, and human approval gates
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Marketing

A clearer view of where leads come from, what they cost, and what happens next.

Marketing connected to the system that handles the lead.

I connect campaigns, landing pages, tracking, and lead handling so the business can see what produces useful opportunities. Creative and traffic are only valuable when the handoff after the click works too.

  • Offer and campaign strategy
  • Landing pages and lead capture
  • Meta and Google campaign infrastructure
  • Analytics, pixels, and conversion events
  • Lead quality and outcome feedback loops
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AI

AI that saves real time or improves a real process without creating another disconnected toy.

Practical AI inside the business, not bolted on for show.

I look for places where AI can help the owner or team make faster decisions, prepare better work, answer common questions, or operate an existing workflow. The model is only one piece. The useful part is the context, tools, guardrails, and human handoff around it.

  • Internal assistants and knowledge tools
  • Lead intake and qualification support
  • Drafting, analysis, and operator workflows
  • Agent and automation orchestration
  • Human review, permissions, and safety boundaries
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Start with a clear read

Get a Business Systems Audit.

Tell me what you run on today and where it breaks. I’ll map your setup and show you what one connected system could look like for your business.

What happens next

I review your setup personally and reply within 1 to 2 business days with a quick read on where I’d start.

Tristan@swavve.com